Robert R. Olivares, PhD, is the owner of The Doctor Rob Coachsulting LLC, professional services. His practice merges an extensive 30 year career in Marketing, Business Development, and Strategy Leadership roles with multidisciplinary education, certifications, and a diverse personal background to offer clients a blended, yet straightforward approach to developing solutions to business opportunities.
A seasoned business professional and certified life coach specializing in brand management, product innovation, and go-to-market strategies. With a strong track record of driving revenue growth and market expansion, Robert has led successful product launches, optimized retail partnerships, and implemented data-driven marketing initiatives.
His expertise spans across roles and consulting for companies with various business models such as Nabisco, Pepsi, RNDC, and Next Solutions with a deep understanding of consumer behavior and industry trends across Food & Beverage and Marketing Technology categories. Passionate about innovation and customer-centric strategies, He excels at creating compelling brand narratives and delivering results in competitive markets. At the Chicago-based company, Brandmuscle, he served as Executive Vice President and played a key role in business expansion, exit planning, and the successful private equity sale of the company in 2024.
Olivares holds a BBA in Marketing from the University of Texas at Austin, an MBA in Business Management, a PhD in Organizational Leadership, and an Executive Education Mini-MBA in Digital Marketing. His certifications include Professional Life Coaching, Business Strategy, Design Thinking, and Improving Financial Performance.
Committed to community service, Olivares has been actively involved with various organizations such as the Boys and Girls Clubs of San Antonio, SAISD Foundation, SA River Foundation, SA Hispanic Chamber of Commerce, and as a Southwest School of Art Board of Trustees supported the merger with UTSA. He was recognized as one of San Antonio Business Journal’s 40 Under 40 professionals in 2010 and a member and mentor of Leadership San Antonio 34, 40, and 49.
From Humble Beginnings... Raised by immigrants... to obtaining an expansive formal education... to my 30 years of business leadership roles across departments and disciplines working for various types of organizations in several industries in various cities ... my diverse journey provides me an invaluable perspective into the many possibi
From Humble Beginnings... Raised by immigrants... to obtaining an expansive formal education... to my 30 years of business leadership roles across departments and disciplines working for various types of organizations in several industries in various cities ... my diverse journey provides me an invaluable perspective into the many possibilities for maximizing potential and reaching fulfillment. I am a life-long learner getting out of my comfort zone constantly challenging myself to grow. Learning to help and helping to learn. I am able to adapt to different surroundings and situations... I have learned most things do not come in one size fits all. I believe in keeping it simple and celebrating small wins.
It takes Work! Listening, reading, watching materials on your own won't get it done. .. we all could use a hand. Besides, there is a lot of noise out there. Like music notes, many popular ideas have been heard and used before. It's how you arrange and play them that matters. As you write your music be open to all possibilities and embrac
It takes Work! Listening, reading, watching materials on your own won't get it done. .. we all could use a hand. Besides, there is a lot of noise out there. Like music notes, many popular ideas have been heard and used before. It's how you arrange and play them that matters. As you write your music be open to all possibilities and embrace change. Create music to YOUR ears. Don't be mistaken... There is no magic formula or secret sauce to being free of anything or clear on everything. "Progress over Perfection" is a reasonable goal. I believe in balance over extremes and self-compassion to manage expectations and experiences in a positive light…“Win or learn... there is no lose!”
Customize your plan... Let's take my background and experience + your perceived gaps and goals to determine whether my services and I are the right fit for you. Can we build a partnership of trust and transparency focused on achieving your professional and personal goals? If so, we then work together on developing the best action plans fo
Customize your plan... Let's take my background and experience + your perceived gaps and goals to determine whether my services and I are the right fit for you. Can we build a partnership of trust and transparency focused on achieving your professional and personal goals? If so, we then work together on developing the best action plans for you to reach your goals. Like a good trainer... I’ll help you select the right equipment and exercises FOR YOU, guide you through the workout, and spot you during the heavy lifting! We will revisit goals as progress is made and identify what is working and opportunities to improve as business and life happens.
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